Differentiating with your unique story at every digital touchpoint

If the business you work for — is serious about differentiating itself against fierce competition, figuring out how to present that uniqueness on digital touchpoints is the gate you have to walk through.

What is unique about you? Your business may be at different stages of its strategic journey toward differentiation:

Because digital touchpoints are your customers' primary way to engage with you, using them to present what is unique about your company is the one thing that cannot fail.

Marketers charged to do that need an array of tools at their disposal. And critically, they need to work well together. How else can marketers produce highly personalized digital touchpoints that show off that uniqueness?

All businesses use multiple technology products in combination, “the average enterprise uses 120 marketing tools”, according to chiefmartec.com. Making that realistic for the digital marketer without having to constantly copy-paste stuff between browser tabs is seriously important.

Copy-pasting is painful, but presenting a fragmented view of your product is worse. And, as painful as that copy-pasting is, what's worse is your customer experience, where each of those 120 products fails to deliver a unified view of your uniqueness.

That’s what the DXP software market is about: Using software together well to create digital experiences. What’s different about Magnolia is that it’s built to connect software from any software maker.

Let’s unpack that:

Let’s take a look at how Magnolia is positioned in the research.

For the second time, Magnolia is recognized as a Visionary in the brand-new Gartner Magic Quadrant for Digital Experience Platforms (DXPs). I encourage you to take a look at the visual overview of 14 selected DXP vendors:

Download the full report »

There are different approaches to creating a DXP—which are laid out well in this year’s Magic Quadrant. From our side at Magnolia, it comes down to using software from any vendor in combination (what your nerd friends will often call composability).

Marketers and business leaders are almost never interested in technology architecture and its visual representation through what is known as “architecture diagrams”. But the implications of bad architecture are profound and can cripple success. So it matters. It just needs to come down to earth for them.

Let’s do that in 30 seconds flat:

What is architecture again? It just means the whole landscape of software you use as a marketer and how it’s all put together to make the data flow. This is where you get powerful benefits from the combinations—or get dragged down by inflexibility.

How to combine software: When we say our architecture is business-ready, all we mean is that Magnolia comes with blueprints and templates for how to connect your software. Your business needs to show its uniqueness. It can best do so through well-connected software.

How to show off uniqueness: Magnolia is committed to putting you first. What does that mean? The technology choices are there to support you in bringing your uniqueness to market. Magnolia allows you to combine both existing and new software & data. When you do that, you elevate the experiences you build, and what’s unique about you will be seen. The architecture will hold it together.

A quick overview of the Magnolia DXP’s benefits: