Optimizing engagement and working with AI

HCP portals that actually work

Watch this practical 40-minute webinar on how to create a portal for healthcare professionals (HCPs) that actually delivers—and gets found. We’ll break down the key features of high-performing portals, and how to optimize your content for SEO and AI-powered search.

HCP portals that actually work- Optimizing engagement and working with AI
HCP portals that actually work- Optimizing engagement and working with AI

About the session

Medical professionals today expect to quickly find and access the latest therapeutic information through digital channels—just like they do in every other part of their lives. But recent audits show that many pharma portals are failing to deliver.

Building a state-of-the-art HCP portal that’s easily discoverable is critical. To meet expectations, pharma companies must create engaging, personalized experiences with intuitive navigation. Additionally, content must be optimized for the latest search behaviors and technologies, including AI-powered search engines, to ensure HCPs can easily find it.

Join us for a webinar that offers practical, research-based guidance and a demo on what best-in-class HCP portals should look like and how they should be optimized for discoverability.

 

Watch the webinar to:

  • Discover where many pharma companies are falling short of HCPs' expectations, based on recent research
  • See a real-world HCP portal in action — featuring UX design, personalization and intuitive navigation
  • Learn five key strategies to optimize your content for SEO and AI search so that HCPs can easily access it

Meet the panel

Our experts

HCPPortals_Alex

Alex Jijie

CEO, Digitalya

Alex is the CEO at Digitalya, a software development company focused on building web applications and platforms for biopharma and healthcare enterprises. He also runs the OmniSilence newsletter, which is focused on innovation and omnichannel in pharma.

HCPPortals_Tom

Tom Vaughton

CEO, Varn & Varn Health

Tom is the CEO of Varn Health, an expert SEO and data agency, helping healthcare and pharma businesses leverage and navigate search. For over 25 years, from Google to emerging AI platforms, YouTube, and more, Tom has been delivering maximum online discoverability for his clients, helping pharma and healthcare brands optimize their search visibility.

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